Lenny & Larry's Welcomes The Holiday Season Early

The fun-loving originators of the protein cookie, Lenny & Larry's, is bringing joy to the cookie aisle this year with their new Holiday Collection launching today.  Expanding their lineup of seasonal treats, Lenny & Larry’s has baked to perfection two new flavors of The Complete Cookie in Gingerbread and Peppermint Chocolate varieties in addition to the fan-favorite Pumpkin Spice Complete Cookie that will be returning to the line-up available today. Additionally, all three beloved seasonal flavors will be available online only in the coming weeks in a special holiday-themed box of 13 cookies that makes for the perfect gift, retailing for around $23.95. 
 
Capturing seasonal nostalgia in the shape of a cookie, Lenny & Larry’s new Holiday Collection brings the guilt-free nutrition profile of their signature plant-based Complete Cookie to an assortment of holiday recipes meant to be enjoyed by the fireplace or out on the slopes. The Lenny & Larry’s Complete Cookie contains 16 grams of plant-based protein and 10 grams of fiber in each freshly baked 4-ounce cookie containing no dairy, egg, soy, or artificial ingredients. The Holiday Collection can be found at select grocery retailers nationwide, retailing for an SRP of $1.69 to $2.49, as well as online on Amazon and the Lenny & Larry’s website, for an SRP of $19.99 - $21.97 per 12-count box. 
 
“Bringing innovative flavors to the better-for-you market brings our team joy and we wanted to create an assortment of flavors that would spread that same joy to our fans this holiday season,” said Lenny & Larry’s CEO, Jolie Weber. “The Holiday Collection is a celebration of our iconic treat and these new flavors support our mission to make healthy eating fun and delicious.” 
 

About Lenny & Larry's

Amidst a sea of tasteless and boring protein bars, Lenny & Larry’s was founded in 1993 by two bodybuilders who revolutionized the snacking industry through creating the premier protein-enhanced cookie. The first to re-imagine a dessert as beloved as the cookie, Lenny & Larry’s has developed a cult following among its fans and the brand has continued to lead the pack in sales for 20+ years. Lenny & Larry’s produces a wide array of nutritious snackable sweets, offering consumers a convenient source of plant-based proteins that taste downright delicious. Through creating a range of yummy and exciting flavors, Lenny & Larry’s provides consumers with a complete snacking option that curbs hunger and satisfies taste buds on the go. Lenny & Larry’s takes a real approach to snacking with their fresh-baked The Complete Cookie and The Complete Crunchy Cookies which are made with non-GMO ingredients and free of soy or dairy to accommodate a variety of dietary needs. For more information, visit Lenny & Larry's.